Is your sales team leaving money on the table? They are if walk-in sales are more than 50% of your membership sales

They are if:
1) Your booked tours should be 3X your total number of walk-in sales
2) Your walk-in sales should not be more than 50% of your total membership sales

Example:
> 200 Book Tours
> 120 Show up for their Tours
> 80 Memberships Sold > Walk-in sales should be no higher than 80 memberships

If your sales people are getting 50% (ideally it should be less than 33%) or more of their sales from walk-ins, you have to ask yourself “Are my sales people really making as many calls as they are reporting and more importantly are they connecting with the leads or are they simply leaving a message.” Your sales people need to be generating new leads, following-up frequently, consistently contacting existing leads and closing sales. You want Hunters not Farmers, who are just waiting for the crops to come in!